Resources
Trackback is built by the team behind Rightlander.
For years, we've worked with advertisers, networks and affiliated partners to monitor affiliate program at scale. We've seen how quickly affiliate activity evolves and how difficult it can be to stay on top of it.
We know the risk involved with poor visibility. We recognise smaller affiliate teams face the same challenges as larger ones. Trackback takes our experience and makes it practical for smaller program.
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Get access to the latest information on marketing compliance, affiliate marketing and program optimisation.
Frequently Asked Questions
Trackback helps affiliate teams see what’s really happening behind their clicks. Most teams can see conversions, but not what is driving them. That’s where risk and opportunity sit.
Trackback gives you visibility into:
- Where traffic comes from
- Hidden sub-network activity
- How affiliates promote your brand
- Social media exposure
- Partner quality and traffic risks
- Missed growth opportunities
It helps teams understand partner behaviour, spot risks early and identify where growth is building.
Trackback scans affiliate content across the web and social channels, surfacing actionable insights in one place so you know where to focus your attention.
Action Dashboard
The Actions Dashboard is the main place to focus your attention. It brings together the most important things happening across your affiliate activity and highlights:
- Risks
- Opportunities
- Social insights
- Rising partners
- Performance signals
- Unusual changes in activity
The goal is to help teams know where to act first.
Program Health Check
Program Healthchecks helps you assess the overall quality, stability and risk profile of your affiliate ecosystem. It scans affiliate activity regularly and analyses over 40 signals linked to:
- Compliance
- Partner quality
- Domain stability
- Trust indicators
- Promotional behaviour
- Content quality
- Growth potential
Growth Opportunity Records
Trackback analyses existing affiliate relationships to uncover untapped opportunities. For example:
- Partners already ranking for relevant products
- Content where competitors are featured but your brand is not
- Emerging traffic sources
- Growing promotional activity
- Affiliates performing well in specific regions or categories
This helps teams focus effort where growth potential already exists.
Social Media Metrics
Yes, Trackback helps teams understand how brands are being promoted across social channels connected to affiliate activity. This can include:
- Influencer activity
- Affiliate social posts
- Promotional messaging
- Brand mentions
- Risky or misleading content