Track clicks.
Action insights.

Trackback exists to bring clarity to affiliate marketing.

For many teams, a growing share of activity now sits outside of direct control, across partners, platforms and third-party promotion. This section explains where Trackback comes from, what it's built to solve, and how it fits into the wider Rightlander ecosystem.

Start using Trackback

Why we built it?

For years, we heard the same thing from smaller affiliate teams:

You don't need a full affiliate department.
You don't need complex dashboards with months of integration.

But, you need to know:

Where your traffic is coming from.
How your brand is being promoted.
And when something doesn't look right, you need the insights to take action.
Trackback was built to close that gap.

Backed by real affiliate monitoring expertise

Rightlander supports advertisers with large programs across many markets. We help them monitor promotion, manage compliance risk and understand partner behaviour. Trackback utilises the same technology, but on a smaller scale. It's a focused, streamlined version of proven expertise.

Rightlander's industry presence

Rightlander are a founding member of the APMA. We integrated with Awin's MasterTag in 2024.
The team are regularly invited to speak at industry events.
Rightlander currently partners with over 300+ brands across the globe.

Built responsibly

We take data security and privacy seriously. Trackback operates with clear data handling principles. We don't sell data. We don't create unnecessary risk. The goal is simple: provide visibility to improve efficiencies and help your affiliate program grow.

Track clicks. Action insights.