Who Trackback is built for.

We don't pretend to be every affiliate tool. Trackback is built for three kinds of team, listed below, who need partner visibility without enterprise complexity.

Built for these teams

Three kinds of team. One shared visibility gap.

Trackback is built for teams that own an affiliate channel but don't have an army to run it. The job is the same in all three: see what's actually driving traffic, find the opportunities hiding in the data, and make better decisions without enterprise complexity.

01
E-commerce brands

See how your brand is really being promoted online

Trackback helps e-commerce brands understand where affiliate traffic comes from, how partners are promoting their products…

02
SMEs & Growing Businesses

Enterprise-level insight without enterprise complexity

As affiliate programs grow, so does the challenge of managing them effectively. Trackback gives smaller teams enterprise-level visibility…

03
Affiliate & Partnership Teams

Know which partners deserve your attention

Most affiliate teams can see performance data. Far fewer can see how partners are actually driving that performance…

Kat Tutton

Kat Tutton

Marketing Lead, Trackback

LinkedIn

Most teams don't have a partner problem. They have a visibility problem. Trackback shows you the network behind partner clicks, so you can act on what's actually happening.

Kat Tutton, Marketing Lead, Trackback

Built by Rightlander. The team who have worked with over 300 brands.

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